What's New

SCUFF-X® Outperforms the Competition

Our test results have shown that SCUFF-X delivers superior scuff-resistance as compared to leading competitive products designed for high-traffic areas.

Our scuff-resistant formula combats scuffing from the outset, resulting in minimal maintenance.

The SCUFF-X^® Advantage

• Proprietary scuff-resistant formula
• Cleanable: Withstands repeated washing
• Single component: No mixing, measuring, or limited pot-life
• Provides an easy application and improves touch-ups
• Low-VOC
• Qualifies for LEED^® v4 credit and CHPS low emitting credit
• Available in thousands of colours

 Hospitality Establishments

In an industry defined by exceptional customer service, extended downtimes due to painting and constant touch-ups are not an option. With its quick dry time, SCUFF-X allows high-traffic guest rooms, hallways, lobbies, stairwells and dining rooms to be painted and rapidly returned to service with minimal disruption.

In busy hotels, restaurants and hospitality venues where first impressions count, scuff-resistant SCUFF-X helps keep walls in pristine condition.

Educational Institutions

From dodgeball to dorm life, student activities can take a toll on primary, secondary, and higher education learning spaces. SCUFF-X allows high-traffic corridors, lecture halls, gymnasiums, locker rooms and dormitories to be painted quickly with minimal disruption to student learning and resists scuffs to keep walls looking freshly-painted.

Plus, the low-VOC formula is CHPS-certified (Collaborative for High Performance Schools), for the most favourable learning environments.

Healthcare Facilities

For environments in which patient health is of primary concern, maintaining clean, unsoiled walls is key.

SCUFF-X resists scuffing; its proprietary formula makes it an ideal choice for busy waiting areas, exam rooms, and laboratories in hospitals, clinics, nursing homes and therapeutic facilities. Plus, SCUFF-X is low VOC, and eligible for LEED® v4 credit.

Corporate Spaces

Time is money, and repeatedly maintaining corporate conference rooms, offices, lobbies and hallways can be both costly and time-consuming. Fast-drying SCUFF-X can be applied in occupied spaces that can be quickly returned to service for minimal disruption to business.

This proprietary scuff-resistant paint will continue to resist scuffs long after other paints have failed, potentially yielding lower maintenance costs over time and influencing the bottom line.

Retail Environments

When it comes to the customer experience, a well-dressed mannequin may be as impactful as a well-dressed wall. Protect walls from unsightly scuffing caused by racks, carts and hangers with SCUFF-X, the high-performance coating that resists scuffs and stains caused by everyday people traffic.

Plus, walls wash clean with simple soap and water for minimal maintenance. SCUFF-X helps deliver the shopping experiences customers deserve.

See SCUFF-X® in Action

A Dry Erase Paint That Goes Wherever You Need It

Whether in a residential, professional or commercial interior space, Notable supports the concept that great ideas can surface anywhere.

Accessible dry erase boards are made easy with our comprehensive kit, which comes with a 2-component paint system, a roller-cover, and detailed application instructions.

Great Ideas Can Surface Anywhere

Notable helps convert every space into creative space.

Office buildings–Turn every wall into a springboard for opportunity.

Schools and universities–Creative interactions flourish when dry erase boards are accessible to learners.

Hotels–Give busy guests and staff quick need-to-know info.

Restaurants–Easily update food and drink specials in both kitchen and dining spaces.

Homes–Merge fun with functional in home offices, kitchens, furnished basements, kids rooms and more.

Notable is for professional use in interior commercial or residential spaces. Afterall, walls are everywhere: Notable helps bring them to life.

Surface Versatility

Notable Dry Erase can be applied to almost any surface:

• Painted
• Wood
• Glass
• Metal
• Laminate

Opt for the classic whiteboard look in Notable White. Or try Notable Clear and transform any new or existing Benjamin Moore colour into a dry erase surface.

With Notable on your walls, you can grab your dry erase markers–we recommend Expo Bold for the best results –and let big ideas spring up anywhere.

Need-to-Know

Notable Dry Erase is a 2-component paint product with a 7-day cure time and a slate of benefits:

The Gennex^® Advantage for Professional Contractors

As a professional, with Gennex you get…

The Competitive Edge-Maximize performance and get long-lasting results with proprietary colorant and proven paint technology.

Efficiency-Complete jobs faster for a quicker return to service.

Colour Consistency-Offer a full range of colour options, in the deepest shades, thanks to the particular combination of Benjamin Moore paint and Gennex colorant.

Zero VOC Colorant-Our zero VOC paints remain zero VOC, even after tinting with Gennex^® colorants, and are able to meet or exceed the most stringent environmental standards.

How Does Gennex Work?

Common paint colorants require certain chemicals, including one or more surfactants, to help with pigment distribution, as well as flow and levelling. These same chemicals also weaken the paint and effect durability, especially in deeper hues.

Gennex waterborne colorants change all that. Made specifically for Benjamin Moore paints, Gennex removes unnecessary components that weaken paint. The result? Gennex...

• Delivers superior hide, flow and levelling
• Stands up to harsh weather conditions
• Resists colour fading and transfer
• Assures colour consistency

Depth. Durability. Testing.

Deeper hues require more colorants, which leads to more chemicals that can weaken paint and impact durability. That is not the case with Gennex^®.

Gennex colorants deliver consistent durability in any colour, which means your clients can choose from the full colour spectrum and enjoy the results—long after you’ve finished the job. This means less time managing callbacks, and more time quoting new referrals.

Benjamin Moore does not limit durability testing to only whites. Instead, we test every colour depth, so you can rest assured that our deepest colours are just as durable as our white paints.

The superior durability of Gennex colorants, on even the deepest of colours compared to conventional colorants, is illustrated here.

Application Advantages–Superior Hide

Drastic colour changes, stains and other imperfections often make it difficult to deliver flawless results in fewer coats.

The image here shows the superior hide of Regal^® Select Interior paint, engineered with Gennex, as compared to its closest national competitor, tinted with Universal Tinting Colorant (UTC).

Leveraging Gennex provides the coverage you need in fewer coats, making jobs easier and more efficient.

Application Advantages–Stable Viscosity

Traditional UTCs contain certain surfactants that can cause instability in the overall viscosity of paint. Depending on the colour, paints can become extremely watery, or alternatively, too thick, impacting proper brush and roller flow. Gennex helps to ensure Benjamin Moore paints retain ideal application properties–no matter the colour.

Take Gennex^® Outside

Gennex colorants help our exterior paints stand up to the harshest weather conditions in all colours.

This image shows Aura^® Exterior paint tinted with Gennex colorants. Compared to its closest national competitor–after exposing both to third‐party outdoor accelerated weather testing–Aura exterior retains its original colour and fades less.

Years after painting with Benjamin Moore Gennex-engineered paints, homeowners feel confident in the investment they made. And Gennex’s long-lasting results help strengthen professionals’ reputations.

Zero-VOC Waterborne Colorants

Benjamin Moore proudly offers a wide range of low odour, zero-VOC paints. These zero-VOC paints are able to remain zero-VOC even after being tinted with Gennex waterborne colorants.

The same simply is not true of paints that use Universal Tinting Colorant.